Selling You Event
Learn how to use our promotional tools to boost event awareness and registrations
By Angus and 1 other2 authors27 articles
Discounts and Offers
Give people a reason to enter now with discounts, deals and gift cards
- Discount Codes: Offer coupon codes to boost salesCreate and manage discount codes effortlessly to boost ticket sales and drive event attendance
- Gift CardsGift Cards are a great way to pre-sell to both existing and future participants. With Eventrac, you can personalise your digital gift cards for any occasion (Christmas, Birthdays, Mother’s &…
- Pre-Paid TicketsAllow bulk ticket purchases without requiring participant details upfront
- Multi-buy discounts: Encourage more ticket salesEncourage participants to sign up for multiple events at once or bring friends together. Multi-buy discounts increase engagement and reward loyal participants.
Referrals, Ambassadors and Loyalty
Turn happy participants into promoters and reward them for coming back
- How to Maximise Engagement with Your Referral SchemeEnabling a referral scheme takes just a few click, however, to truly unlock its potential, we recommend spending additional time personalising it and proactively promoting it.
- Ambassador Schemes: Your happiest participants can be some of your best marketing.An Ambassador Scheme gives your loyal participants a reason to promote your event to their friends, clubs and wider networks — while giving you a simple way to track the…
- Referral Scheme: Encourage people to bring friendsA Referral Scheme can help incentivise participants to recommend your events to friends or family enabling you to reach a wider audience
- Avelon: Grow your entries with affiliate marketingPartner with influencers through Avelon and reward them for the entries they bring in.
- 🎁 Loyalty Scheme OverviewThe Loyalty Scheme allows participants to earn points from various interactions with your events. Points can be redeemed for money off race entries
Sponsors
Showcase your sponsors and give them more value
Email Marketing
Grow your mailing list and send emails that bring in entries
- Creating a Marketing Contact ListsContact Lists are groups of participants who have opted in to receive your email communications.
- Abandon Cart Reminders: Recover 33% of lost salesIncrease your revenue and purchases by upto 33% simply by enabling abandoned cart reminders
- Creating a Subscriber FormTurn website visitors into newsletter subscribers with an embeddable signup widget — no developer needed.
Discovery and Listing Sites
Reach new participants by listing your event on popular race sites