Discovery Sites for Event Organisers

Discovery sites put your event in front of people already looking for their next challenge. Unlike social ads or email, a race calendar listing reaches participants at the moment they search by date, distance, location or discipline.

That intent is valuable. Discovery sites reach runners, riders and athletes beyond your existing database, which is key to growing entries rather than relying on returners. Many also rank well in search, so a good listing can outrank your own site for searches like "10k near me".

They build trust too. Reviews and editorial coverage reassure first-time entrants, while niche trail, ultra and cycling sites reach engaged communities that general marketing struggles to find. Each option below serves a different audience, so the right mix depends on your event.

Find a Race is one of the UK's largest marketplaces for mass participation events, covering running, cycling, triathlon, swimming and obstacle racing. Participants search, compare and book in one place, including the "10k near me" crowd who may never have heard of you. Strong organic search and a partner network that extends listings onto other sports sites make it a natural starting point.

Eventrac integration: Yes. Connect from the Integrations section and entries flow straight into your event. See Find a Race: How to Accept Entries and Sync Events.

Ahotu bills itself as the world's biggest endurance sports calendar and sits alongside World's Marathons within World's Sports Group. Its strength is international reach, connecting organisers with athletes seeking destination events. That makes it ideal for marathons, ultras and bucket-list races.

Eventrac integration: Yes. Ahotu builds and updates listings from your live event data, and entries from Ahotu and World's Marathons sync straight back. See Ahotu: How to Accept Entries and Sync Events.

TimeOutdoors is a UK community for outdoor enthusiasts, listing thousands of runs, rides, swims, walks, triathlons and challenges. Its broad, multi-sport audience suits organisers with varied portfolios or events with wide appeal, from charity challenges to family fun runs.

Eventrac integration: Yes. The booking widget sits on your TimeOutdoors page, price and availability changes update automatically, and orders, donations, refund protection and teams sync back. See TimeOutdoors: How to Accept Entries and Sync Events.

runABC is a long-standing UK running resource combining race listings with training plans, advice and news. Readers come for content as well as calendars, so it reaches committed club and recreational runners. It's a good fit for road races, local 5Ks and 10Ks, and regional series.

Eventrac integration: Yes. The booking widget sits on your runABC page and changes update automatically. See runABC: How to Accept Entries and Sync Events.

More Dirt is one of the UK's largest off-road cycling communities. Built by riders for riders, it combines crowd-sourced trail guides, reviews and forums with event listings. For enduro, cross-country, gravel and demo day organisers, that means a highly engaged niche audience.

Eventrac integration: Yes. Listing is free, and your entry widget appears on your More Dirt page with bookings syncing back. See MoreDirt Integration Guide.

Cycloworld is one of the largest search engines for international cycling events, listing over 4,000 rides from gran fondos and sportives to gravel, MTB marathons and stage races. Riders save favourites, get date alerts and plan their season there. It suits organisers targeting riders who plan ahead and travel.

Eventrac integration: Yes. Cycloworld charges 5% on new bookings with no set-up or annual fees, and entries sync back automatically. See CycloWorld Integration Guide.

Battistrada is a Belgian cycling platform, launched in 2022, listing over 10,000 road, MTB and gravel events in more than 100 countries. Members build a personal ride calendar and bucket list that syncs with their phone, Outlook or Google Calendar. That puts your event into the season plans of riders across Europe, ideal for sportives and gravel rides attracting travelling cyclists.

How to list: Add your event directly on Battistrada.

RunUltra is one of the world's leading platforms dedicated purely to ultra running. Athletes use it to discover races, read reviews and connect with the global ultra community. For ultra, stage race and long trail organisers, it offers a focused, committed audience.

Eventrac integration: Yes. RunUltra charges 5% on new bookings with no set-up or annual fees, and bookings sync back automatically. See RunUltra Integration Guide.

GB Ultra Runner is an independent website built by an ultra runner for ultra runners, covering ultras across England, Scotland and Wales. Its curated calendar filters by distance, elevation and location, with listings linking runners to the organiser's own entry page. For UK ultra and multi-day organisers, it's a focused route to a dedicated audience.

How to list: Submit your event via the List An Event page on GB Ultra Runner.

Sportive.com is a well-established cycling community focused on sportives, gran fondos and gravel events across the UK and Europe. Since 2012 it has helped riders discover events, read ride reports and find training advice, giving organisers access to an engaged audience planning their next ride.

Eventrac integration: Yes. Tickets sell directly on Sportive.com, with prices and availability kept in sync. See Sportive.com Integration Guide.

Race Calendar is an independent UK race finder listing over 2,000 running events, from 5Ks to ultras, across all four nations. Runners filter by distance, date, region or postcode and save favourites. Clubs can also add its events feed to their websites, extending your reach into local running communities.

How to list: Submit your event or claim an existing listing

CXRC Updates is a free, community-run UK directory for dog-powered sports, covering canicross, canibike, caniscoot, rig and sled events. It lists over 360 upcoming events plus venue guides and organiser pages, replacing scattered Facebook groups and PDF calendars. For canicross organisers, or trail events that welcome dogs, it's a direct line to a dedicated niche.

How to list: Submit your event for free.