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Gift Cards

Gift Cards are a great way to pre-sell to both existing and future participants. With Eventrac, you can personalise your digital gift cards for any occasion (Christmas, Birthdays, Mother’s & Father’s Day, etc.).

Angus Williams avatar
Written by Angus Williams
Updated over a week ago

➕ Creating Gift Cards

  1. Go to Promotions > Gift Cards from the left hand menu.

  2. Click the green Create Gift Card button. ❗ If you’ve already created gift cards, they will appear on this page. Use the Create Gift Card button in the header to add a new one.

📝 Gift Card Required Information

When creating a gift card, provide the following:

  1. Name: e.g., Christmas Gift Card, Mother’s Day Gift Card

  2. Description: Internal notes for your reference

  3. Cover Image: Upload a personalised image

  4. Currency: Choose your preferred currency

  5. Amount: Set the value of the gift card

  6. Expiry Period (Months): Define how long the gift card will be valid

  7. Payment Account: Select which Stripe account will receive funds. For a new account, see our guide on adding additional Stripe accounts

  1. Sharing Email: The email sent to the gift card recipient. Customise via our Email Templates guide.

❗ If you haven’t set up an email template, leave it blank to use the default template.

  1. Shops: Select which shops will display the gift card.

Remember to Save your work!

📜 Gift Card Terms and Conditions

  • Expiry starts on the date the gift card is sent.

  • Any remaining balance after a purchase remains on the card for future use.

  • Gift cards can be used for event entries and any shop items within the selected shops.

🖌 Customising a Gift Card

You can personalise your gift cards by adding a cover image:

  1. Navigate to your gift card setup.

  2. Click Choose File below the description box.

  3. Upload the image customers will see when browsing your online shop.

🛒 Selling Gift Cards

Gift cards can be sold in multiple ways:

  1. Through email marketing campaigns

  2. In your event’s online shop

❗ First, ensure you have a shop created to sell gift cards. For more information, see our guide on [setting up an online shop]

💳 Sold Gift Cards

Track all redeemed gift cards from the Sold Gift Cards tab:

  1. Search by code or name

  2. Filter by purchase date

  3. Confirm with the Filter button

  4. Export results for reporting

📧 Issuing Gift Cards

To send a gift card directly to a participant:

  1. Navigate to Sold Gift Cards > Issuing Gift Cards

  2. Fill out the required Recipient Email (optional: Name, Message, Expiry Date, Send Credit on Specific Date)

  3. Select the gift card

  4. Click Submit

📦 Generating Multiple Gift Cards

You can generate multiple gift cards at once:

  1. Go to Promotions > Gift Cards > Sold Gift Cards > Generate Multiple Gift Cards

  2. Select the gift card type

  3. Set an expiry date

  4. Choose the quantity to generate

  5. Click Submit

❗ All generated gift cards must be for the same value.

💡 Tips & Best Practices

  • Use seasonal imagery: Customised images tied to events or holidays help make gift cards more appealing.

  • Promote via multiple channels: Email marketing, social media, and your online shop are all effective ways to increase gift card sales.

  • Set realistic expiry dates: Giving participants enough time to redeem encourages usage and avoids customer complaints.

  • Track and report: Regularly monitor sold and redeemed gift cards to manage outstanding balances and revenue.

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