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Why list your event on Discovery websites?

Marketplace websites are places where participants go to find events to enter.

Written by Angus Williams

Examples include large sites like Find a Race and TimeOutdoors, as well as specialist sites for running, cycling, triathlon, or ultra events, but there are lots of alternatives with their own communities

By connecting your event to these sites through our software, your event can appear in more places, with less work.


1. Reach more participants without extra effort

Many participants don’t search Google for events.

They go straight to listing websites they already trust.

By using marketplace integrations:

  • Your event appears in front of thousands of active participants

  • You reach people who may never have heard of your event

  • You attract participants who are already looking to enter something

This is especially powerful for:

  • New events

  • Smaller events

  • Events looking to grow year-on-year


2. Be seen by the right people

Not all participants are the same.

Specialist marketplaces help your event reach people who are:

  • Runners (e.g. ultra running sites)

  • Cyclists (e.g. sportive-focused sites)

  • Endurance athletes looking for specific distances or terrain

This means:

  • Better quality entries

  • More engaged participants

  • Fewer “wrong fit” entrants

You’re marketing to people who already love your type of event.


3. One setup, many websites

Without integrations, listing your event on multiple sites means:

  • Re-entering the same details again and again

  • Updating dates, prices, or capacity in several places

  • Risking mistakes or out-of-date information

With marketplace integrations:

  • You manage your event once

  • Your event details are shared automatically

  • Updates stay consistent everywhere

Less admin. Fewer errors. More time saved.


4. Increase entries without increasing marketing spend

Marketplace listings work alongside your existing marketing.

They:

  • Support your social media

  • Back up your email campaigns

  • Help your website convert more visitors

For many organisers, marketplaces become a low-cost way to boost entries, especially during quieter periods.


5. Build trust and credibility

Participants trust familiar event listing sites.

Seeing your event listed on well-known platforms:

  • Makes your event feel more established

  • Reassures first-time participants

  • Increases confidence before they enter

This is particularly helpful for:

  • New organisers

  • New events

  • Events in less well-known locations


6. Save time for you and your team

Marketplace integrations reduce:

  • Manual data entry

  • Repetitive admin tasks

  • Chasing incorrect listings

Everything stays connected to your event setup, so your team can focus on:

  • Delivering a great event

  • Supporting participants

  • Planning for future editions


In summary

Using marketplace integrations helps you:

  • Reach more participants

  • Target the right audience

  • Save time and effort

  • Increase entries

  • Build trust in your event

All without needing to be “tech-savvy”.

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