For event organisers, RunUltra is a key destination for reaching athletes who are actively searching for their next big adventure.
The Eventrac × RunUltra integration allows you to sell tickets for your events directly on RunUltra while managing all event settings and bookings from your Eventrac account. Beyond event entries, the integration also seamlessly syncs:
Orders
Donations
Refund protection
Team entries
All data flows automatically from RunUltra into Eventrac, keeping everything in one place.
Setting Up Your Events on RunUltra
Before you can accept bookings through RunUltra, your events must have profiles on the RunUltra website.
Visit RunUltra.co.uk
Check whether your events are already listed
If they are not listed, follow RunUltra’s organiser guidance here to quickly add your events
Once your event profiles exist on RunUltra, you can proceed with enabling the integration in Eventrac.
Accessing the RunUltra Integration
From your Eventrac dashboard, navigate to: Dashboard → Integrations → RunUltra
This is where you can enable and manage the integration.
Enabling the RunUltra Integration
To enable the integration:
Open the RunUltra integration
Click Manage
Select Setup
Accept the terms to activate the integration
⚠️ Important privacy note
No personal information (such as names, email addresses, postal addresses, or contact details) is shared through this integration. Participant data remains securely managed within Eventrac.
Linking Your Events to RunUltra
Before going live, your Eventrac entry widget must be linked to your RunUltra event pages.
This final step is handled by RunUltra. Once:
Your events are listed on RunUltra, and
The integration is enabled in Eventrac,
Please contact us at [email protected]. We will provide your Event ID(s) to RunUltra so they can enable your entry widget on the relevant event pages.
Once complete, you’ll be ready to start taking bookings via RunUltra.
Managing the RunUltra Integration
After the integration is enabled, the Eventrac booking widget will automatically appear on the corresponding RunUltra event landing pages.
Any updates you make in Eventrac—such as:
Changing prices
Opening or closing entries
Updating event details
—will be reflected instantly on RunUltra. This ensures both platforms stay perfectly in sync without any additional effort.
Paying the Commission
RunUltra charges a 5% fee on all New Bookings but there are no set up or annual fees. If you receive a new booking from RunUltra then you will be credited the final amount less the RunUltra and standard booking fees.
Reporting on RunUltra Bookings
To help you track the performance of the RunUltra integration, Eventrac automatically tags each participant with RunUltra as their booking source.
You can view and report on RunUltra bookings in several ways:
Individual bookings
Check the Acquisition Source field on a booking record
All Sign ups & Participant reports
Include the Booking Source column when exporting or reviewing participants
Integration overview
View the RunUltra integration page to see the most recent bookings generated from this source
