This article explains who Avelon are, how the integration works, and how it can help you sell more places.
What is Avelon?
Avelon is an affiliate marketing platform made specifically for sports brands. Instead of discount-code and cashback websites, it connects brands with premium sports publishers, content creators and athletes who drive sales through genuine content.
A few things worth knowing:
A large, verified sports network. Avelon has over 4,000 verified sports publishers, athletes and creators, and powers more than 65,000 partnerships worldwide.
Well-known publishers. Its publisher partners include titles such as Runner's World, Women's Running, 220 Triathlon, Cycling Weekly and BikeRadar.
Trusted by sports brands. Brands on Avelon include Maurten, Coros, INOV8, Runderwear and Sigma Sports.
No cashback or voucher sites. Avelon refuses to work with cashback, browser-extension or coupon-scraping affiliates, so your event is only promoted through real content.
You can learn more on the Avelon website.
How the integration works
The integration links your Eventrac event to an affiliate programme on Avelon, so every entry that comes through a partner's link is tracked automatically.
You connect your Eventrac account to Avelon and choose which events to promote.
You set the commission partners earn for each entry.
Creators, athletes and publishers in Avelon's network join your programme, or you invite your own ambassadors.
Each partner shares their unique tracked link in articles, reviews, social posts or newsletters.
When someone clicks the link and enters your event on Eventrac, the entry is attributed to that partner.
Avelon calculates the commission and pays partners automatically every month.
To confirm before publishing: exact setup steps, where the setting lives in Eventrac, and whether promo codes are also supported.
Benefits for event organisers
The biggest benefit is simple: you reach new participants through people they already trust, and you only pay when it works.
Reach new audiences. Get your event in front of readers and followers of established running, cycling and triathlon publishers and creators.
Pay only for results. Partners earn commission on confirmed entries, not clicks or impressions, so your marketing spend is tied directly to sign-ups.
Put your ambassadors to work. Already have club ambassadors, past winners or local influencers? Invite them into your programme and give each one a tracked link.
Fair credit for everyone involved. Avelon's split-level attribution shares commission between every partner who played a part in an entry, rather than rewarding only the last click.
Protect your discounts. Anti-bot and anti-coupon-scraping technology stops your codes leaking onto voucher sites, so you don't pay out on entries you'd have got anyway.
See what's working in real time. Live reporting shows clicks, entries, conversion rates and commission for each partner, so you know where your entries are coming from.
Less admin. Tracking, reconciliation and partner payouts are automated, so there's nothing to chase manually.
Getting started
Setting up takes a few steps across Eventrac and Avelon.
Create or sign in to your Avelon account. Go to Avelon and request access, or sign in if you already have an account.
Connect Avelon in Eventrac. [Placeholder: add the menu path, e.g. Settings > Integrations > Avelon.]
Choose your events. Select which events you want partners to promote.
Set your commission. Decide what partners earn per entry. [Placeholder: confirm whether this is a percentage or a fixed amount.]
Invite partners. Search Avelon's network for relevant creators and publishers, or invite your own ambassadors.
Track your results. Check your Avelon dashboard to see entries and commission by partner.
FAQs
Do partners pay to promote my event? No. Affiliates are never charged to use Avelon; costs sit with the organiser.
How much does it cost? Avelon offers Starter, Premium and Enterprise plans, with no integration fee. See Avelon's pricing page for current details. [Placeholder: confirm any Eventrac-specific pricing or offer.]
How are partners paid? Avelon pays partner commission automatically every month, so you don't need to handle payouts yourself.
Can I use Avelon alongside other listing sites? Yes. Avelon works alongside your other marketing channels and integrations.