Here's one task a day to help you launch with sign-ups from the start.
Day 1: Upload your existing customer database
Goal: get your past entrants ready to hear about your launch first.
Export your customer data as a .CSV with First Name, Last Name and Email in separate columns.
Import it into a contact list (Email Marketing → Contact Lists).
Split customers into groups, such as previous entrants, regulars and lapsed customers.
Check every contact has opted in to marketing.
Day 2: Create a launch offer
Goal: give people a reason to enter now rather than later.
Choose an offer: early bird pricing, a discount code for past entrants, or a multi-buy deal.
Set a clear end date to create urgency.
Set it up in Eventrac, ready to mention in your launch email.
Day 3: Capture interest and recover lost sales
Goal: make sure no interested visitor slips away.
Add a subscriber form to your website so visitors can join your mailing list.
Check abandoned cart reminders are on (System Options → Abandon Cart Settings). They can lift completed entries by up to 33%.
Customise the reminder email with your branding and launch offer.
Day 4: List on discovery platforms
Goal: reach people actively searching for events to enter.
Choose platforms that suit your event, such as Find a Race, Ahotu, TimeOutdoors, runABC, RunUltra or Sportive.com.
Connect them to Eventrac so your events list automatically and entries sync back.
Check every listing's details, prices and entry links.
Day 5: Set up a referral programme
Goal: turn existing entrants into a source of new customers.
Choose an event to promote through word of mouth.
Decide on the reward: credit for the referrer, a discount for their friend, or both.
Create and activate your scheme (Referral Schemes → Create Referral Scheme).
Add the %referral_url% merge field to your Entry Confirmation email so every entrant gets their link.
Help: Referral Schemes
Day 6: Explore ambassadors and partners
Goal: get other people promoting your events and bringing in entries.
Identify local athletes, clubs, shops and community groups with relevant audiences.
Decide on a reward, such as credit per entry or a discount for the people they bring in.
Create an ambassador scheme and give each partner a memorable custom code.
Contact your first potential ambassadors or partners.
Help: Ambassador Schemes
Day 7: Make a test entry
Goal: launch knowing every part of the entry journey works.
Use Preview Page to check your landing page on desktop and mobile.
Complete a full entry using a 100% discount code, checking the form shows your logo and asks for everything you need.
Check the confirmation email arrives and looks right.
Remove yourself from the participant list afterwards.
Help: Event Set up Checklist
You're ready to launch
When entries open, email your Day 1 contact lists first, then share the news on social. Need a hand? Message our support team using the chat icon.