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Merging Events

To support strong long-term search visibility and ensure your event data remains clean and consolidated, Eventrac uses a structure designed around evergreen event URLs.

Written by Angus Williams

For recurring events, we recommend copying races year on year within the same event, rather than duplicating entire events. Copying an event creates a new URL each time, which can:

  • Dilute your search engine optimisation (SEO)

  • Create multiple indexed pages for the same event

  • Lead to outdated or “dead” pages appearing in search results

If you have previously copied events rather than reusing the same event structure, we recommend merging these records to keep your data and online presence clean and consistent.


Why merge events?

Merging events helps you:

  • Consolidate all historic participant data into a single event record

  • Remove duplicate or outdated event pages

  • Ensure Google and other search engines prioritise the correct event URL

  • Avoid older event pages outranking your current live event

  • Improve overall SEO performance by strengthening a single, authoritative page

When you merge events, duplicate pages are redirected and participant history is retained within the primary event.


How to merge events

Follow the steps below to merge duplicate or historic event entries:

  1. Ensure the historic event has been archived

  2. Navigate to the Archived Events section from “View all Events” on the dashboard

  3. Locate the copied event you wish to merge

    • Tip: If multiple events have similar names, you can temporarily differentiate one by adding a “.” at the end of the title

  4. Open the Manage dropdown (next to the event controls)

  5. Select Merge

  6. Choose the event you want to merge it into (the primary/active event)

  7. Click the green Merge button to confirm

If you are unsure of the process, please contact our technical team on [email protected]


Important note

After merging:

  • The original event profile may still appear in some areas of the system

  • However, all participant data will be consolidated into the primary event record

  • The primary event will become the single source of truth going forward

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