Race Directory 101
By Angus1 author19 articles
- 🚀 My First Event Is Ready to Go Live – What Should I Do Next?Congratulations! Your event is built, you've tested the registration journey, and you're ready to welcome your first participants.
- New Race Director: What Happens When It’s Not Race Day?When people think of a race director, they picture the excitement of event day — the start line buzz, the finish line celebrations, and everything coming together.
- Account Branding: Make Your Event Unmistakably YoursYour event is more than a date in the calendar. It's a brand, a community and an experience people train for months to be part of.
- The Registration Journey: Turning Interest into EntriesYour event doesn't start on race day. It starts the moment someone lands on your event page. A smooth, friendly registration journey brings in more entries, means fewer emails to…
- Optimising Your Entry FormYour entry form is one of the most important parts of the participant journey. It's the point where interest becomes commitment, but it's also where the majority of abandoned registrations…
- What a Great Confirmation Email Looks LikeA great confirmation email does more than confirm a booking. It welcomes participants, sounds like your event and tells them exactly what happens next.
- How to Grow Your Event Year on YearA stage-by-stage guide to attracting, converting, growing and retaining your participants, with links to the tools to make it happen.
- Why list your event on Discovery websites?Marketplace websites are places where participants go to find events to enter.
- Your results page: the page everyone comes back toAfter your event homepage, your results page is the place people visit most. That's true across almost every event we work with, from small fun runs to big city races.
- 🤖 Train Your AI Agent to Answer More Participant QuestionsYour AI Support Agent has been answering participant questions around the clock. But with just a few minutes of training, you can make it even more helpful and reduce the…
- Contacts vs Customers: what's the difference?Learn the difference between Contacts and Customers in Eventrac, and which one you can send marketing emails to.
- Turbo Charge Your Marketing ListsYour marketing list is one of the most valuable marketing assets you have as an event organiser.
- Annual Email Marketing PlaybookA beginner-friendly playbook for endurance event organisers.
- On-the-Day EntriesMaking on-the-day entries smooth and efficient benefits both you and your participants.
- What Happens if You Are Forced to Cancel or Postpone Your Event?While no organiser wants to postpone or cancel an event, having a clear process in place can help minimise participant confusion and reduce administrative workload.
- Getting Started with Google TrackingWhether you're running Google Ads, using Google Analytics 4 (GA4), or simply want to understand how visitors interact with your event website, setting up Google Tracking correctly is essential.
- Understanding your event marketing with Google Analytics 4Google Analytics 4 (GA4) shows you how people find your event, what they do on your website, and whether they go on to enter. You don't need any marketing experience…
- Refund Protect: Give Participants Peace of MindRefund Protect lets participants protect their entry fee when they enter your event. If something unexpected stops them taking part, they can claim their money back from the provider, not…
- Tracking Links: Find Out What's Really Selling Your EntriesFind out which posts, emails, adverts and partners actually bring in entries. Create simple tracking links in minutes, with no technical skills needed.