The good news is that Eventrac supports a range of Google tracking options. The exact setup depends on how participants reach your event and whether you're using an Eventrac landing page, your own website, or both.

This guide will help you identify which setup applies to you and direct you to the appropriate step-by-step guide.

Before configuring tracking within Eventrac, you'll need:

If you haven't created these yet, we recommend completing this first within your Google account before continuing.

💡 New to Google Analytics?

Don't worry if you're unfamiliar with GA4 or Google Tag Manager. The guides below explain exactly what information you need from Google and where to enter it within Eventrac.

Choose the scenario that best matches your setup.

If participants arrive directly on an Eventrac landing page before completing their booking, you'll first need to add your Google Tag Manager container to your Eventrac landing pages.

📘 Follow: Adding Google Tag Manager to Your Eventrac Landing Pages

Once complete, continue to Step 2 below.

If participants first visit your own website before clicking through to Eventrac, you'll need to install Google Tag Manager on your website.

📘 Follow: Adding Google Tag Manager to Your Website

Once complete, continue to Step 2 below.

Many organisers use both an Eventrac landing page and their own website.

In this case you'll need to complete both setup guides before moving on.

This ensures visitor activity can be tracked throughout the participant journey.

Once Google Tag Manager has been installed, the next step is to configure booking conversion tracking.

This allows Google Analytics 4 to record completed event registrations, helping you measure the effectiveness of your marketing activity.

📘 Next Guide: Track Event Bookings with Google Analytics 4

If participants move between more than one website during the booking journey (for example, your own website and Eventrac), you'll also need to configure cross-domain tracking.

Without this, Google Analytics may treat the same visitor as two different users, resulting in inaccurate reporting.

If visitors move from your website to Eventrac during the booking process, configure GA4 Cross-Domain Tracking.

📘 Follow: Enabling Cross-Domain Tracking in GA4

If you're using Eventrac Landing Pages alongside your own domain, you'll also need to configure cross-domain conversion tracking to ensure bookings are correctly attributed to your marketing campaigns.

📘 Follow: Cross-Domain Conversion Tracking for Landing Pages

For most organisers, we recommend completing the guides in the following order:

Use this quick checklist:

✅ Only using Eventrac Landing Pages?

✅ Using your own website?

✅ Using both your website and Eventrac?

Google Tracking is easiest to set up when completed in stages:

Following this order ensures your reporting is accurate and helps you understand which marketing channels are driving registrations.