This enables you to track performance across different entry channels, including integrations, marketplaces, manual entries, and other booking routes.
When adding participants manually, you'll be required to select a Booking Source from a predefined list, ensuring your reporting remains accurate and consistent.
Why Booking Source Analysis Matters
Every marketplace booking comes with an acquisition cost, whether that's through commission, platform fees, or reduced margins.
However, these bookings often introduce participants who may not have discovered your event through your own marketing channels.
Understanding where your entries originate helps you:
Measure the contribution of each booking channel
Compare marketplace performance against event capacity
Evaluate the return on investment (ROI) of third-party platforms
Identify opportunities to convert participants into direct customers for future events
đĄ Key Tip: Treat every marketplace participant as a long-term opportunity. Engaging with them before, during, and after the event can significantly increase the likelihood of securing a direct booking next time.
Where Can I View Booking Source Data?
Booking Source data is available in three key areas:
Event Sign-Ups
Participant Exports
Individual Participant Profiles
Together, these provide a complete view of how participants are entering your events and help you assess the effectiveness of your booking channels.
Viewing Booking Source in Event Sign-Ups
You can view Booking Source information directly within the Event Sign-Ups report.
The Booking Source column appears immediately after the participant reference number
By default, registrations are displayed in chronological order, with the most recent bookings shown first
You can sort the column by clicking the column header:
Click once to sort AâZ
Click again to sort ZâA
Ahotu users: To identify all bookings from Ahotu, you may need to review the list in both sort directions.
This makes it easy to analyse bookings by source and identify trends across different acquisition channels.
Reporting via Participant Exports
Booking Source data is included in all participant exports.
Whether you're exporting registrations for a single event or comparing multiple event editions, the export file includes a dedicated Booking Source column.
This allows you to:
Analyse channel performance over time
Compare acquisition sources
Create custom reports in spreadsheets or external reporting tools
Share performance insights with stakeholders
Viewing Booking Source on a Participant Profile
You can also view an individual participant's Booking Source directly within their profile.
To locate it:
Open the participant record
Scroll to the contact information section
Locate the Acquisition Source / Booking Source field
This is particularly useful when investigating individual registrations or responding to participant queries.
Turning Insights into Action
Once you understand where your registrations are coming from, you can make more informed marketing and partnership decisions.
Consider using Booking Source data to:
Evaluate ROI â Are marketplace bookings delivering sufficient value relative to their cost?
Optimise your channel mix â Which booking sources deserve more investment?
Improve participant retention â How can you encourage marketplace participants to book directly next time?
đĄ Pro Tip: Follow up with marketplace participants using email campaigns, loyalty incentives, exclusive offers, or priority access to future events. The greatest value often comes from converting a one-time marketplace customer into a long-term direct participant.