Give your finishers a medal personalised with their own finish time, and earn £3.50 for every one sold. iTab takes care of
What is an iTab?
An iTab is a small engraved tag that turns a standard finisher medal into a personal keepsake. It shows the participant's name and finish time, so their medal records exactly what they achieved.
Participants add an iTab to their entry for £10 when they sign up. After your event, iTab takes each person's time from your results, engraves their tag and posts it straight to them. You don't handle any stock, engraving or postage.
There are three styles:
Medal insert: fits neatly into the back of the medal.
Ribbon tag: attaches to the medal ribbon, so it's on show at the front.
Triathlon: shows the overall finish time plus the swim, bike and run splits.
Why offer iTab?
Extra income for no extra work
You earn £3.50 for every iTab sold. iTab does the engraving, packing and posting, so you don't have to do any extra work to earn this.
What you could earn
Usually 5–10% of participants buy an iTab when they see it on the entry form. If you also email the people who haven't bought one yet, this can go up to around 15% (see Boost sales with a follow-up email below).
For example, for an event with 1,000 entrants:
5–10% buy one = 50–100 iTabs = £175–£350
15% buy one = 150 iTabs = £525
Happier participants
A medal with your own name and time on it means more than a standard one. It gives participants a lasting reminder of your event, and another reason to come back next year.
iTab suits any event with a finisher medal, especially running events, sportives and triathlons, where people are proud of their time.
Where to find this feature
Open your event, then go to Setup → Form → Merchandise → Third Party Products
How to add iTab to your event
Open the event you want to add iTab to.
Go to Setup → Form → Merchandise → Third Party Products.
Scroll towards the bottom of the product list to find iTab.
Select the iTab style you want to offer.
Click "Add to form"
Because each iTab is personalised, it can only be bought as part of an entry. It can't be sold on its own in your merchandise shop.
Watch: adding iTab to your event
What participants see
iTab appears alongside your other add-ons on the entry form.
Boost sales with a follow-up email
Lots of people skip add-ons when they first enter. A short email to everyone who hasn't bought an iTab yet can lift sales from 5–10% to around 15%.
Use segmentation to build a list of participants in your event who haven't bought an iTab.
Send that list an email reminding them they can still add a personalised medal for £10.
Tip: Send it straight after race day, when finishers are proud of their time and want something to show for it. Typically 12-48 hours post event is the best time to schedule this
A post on your social channels in the run-up to the event can help too.
What happens after your event
About 3 days after race day, iTab will ask you for your results (timing) file. They pull the sales details from eventrac automatically.
Within 72 hours of getting your results, iTab engraves every iTab and posts them straight to your participants.
Sending your results file is the only thing you need to do.
How you get paid
Your commission is paid to you by iTab, not by eventrac.
About 2 weeks after race day, iTab sends you a purchase order showing how many iTabs were sold and how much commission you've earned.
Raise an invoice to iTab using that purchase order.
iTab pays your invoice.
When your first purchase order arrives, reply with your accounts team's email address so future payments go to the right person.
Checking how many you've sold
Open your event and go to the Sales tab. Use the filters to show iTab sales only.
Common questions
Does offering iTab cost me anything?
No.
What if a participant doesn't finish?
If a participant is a DNS or DNF, iTab will roll the participant's purchase to another year. There is nothing to do from an organiser's point of view.
Who do participants contact about their iTab?
iTab handles all delivery questions.
Can I change the £10 price?
£10 is the standard retail price. iTab sets this from our merchant store
Will the medal insert fit my medal?
We suggest reaching out to iTab if you have any questions relating to medal or ribbon hanger sizing: [email protected]