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Priority Links: VIP Access for Your Events

Priority Links let you create exclusive, VIP-style entry links for your most valued customers, sponsors, or previous winners and marshals. These links guarantee entry—even if the event is closed, sold out, or running a waiting list.

Angus Williams avatar
Written by Angus Williams
Updated over a month ago

Think of a Priority Link as a way to “jump the queue” with guaranteed access.

While Priority Links don’t automatically discount entry, you can combine them with a discount code to give VIPs reduced or free registration.


🔍 Finding Priority Links

Dashboard → Event → Promote → Priority Links


➕ Creating a Priority Link

  1. Click Add Priority Link

  2. Name – Add an internal reference name for the link

  3. Number of Uses – Set how many times the link can be redeemed

  4. Valid From – Choose when the link becomes active

  5. Valid To – Set an expiration date (optional)

  6. Click Submit

    💡 You can create unlimited Priority Links.


🏃 Using a Priority Link

  • Created links appear on the Priority Links page

  • Copy and share the link with your intended recipient; they’ll be able to register without restrictions

  • This page shows usage data—when a link has been used and how many times


📝 How Participants Use a Priority Link

When a participant clicks a Priority Link:

  • They are taken to the standard registration form

  • They complete registration like any other participant

  • The link bypasses event capacity limits and waiting lists


📊 Reporting on Priority Links

  • Participant Exports – Shows which participants registered via a Priority Link

  • Participant Acquisition Source – Tracks registrations made using a Priority Link; see our [Guide to Viewing Individual Participants] for details

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