The Abandoned Cart feature is designed to help you recover lost sales effortlessly. With intelligent tracking and automated follow-up tools, this feature enables you to re-engage potential customers who left items in their carts without checking out. It's a simple yet powerful way to boost conversions and revenue by as much as 11% and enhance the overall customer experience on your platform.
eventrac allows you to customise when the reminders are sent, how often they are sent and even which items are included. The email sent to your customers can also be customised to ensure your branding is used throughout.
Where to find this feature
From the left menu, click System Options > Abandon Cart Settings
Enabling/Disabling Abandon Cart Reminders
By default, this feature is enabled for the Participant invoice type. Our stats suggest an 11% increase in purchase conversions when this feature is enabled.
You can toggle abandoned carts for a given item by clicking the “Enable/Disable” buttons
Customising when the reminders are sent
You can fine-tune when an abandoned cart reminder email is sent for a particular item by clicking the Configure button
Send after hours: Set the time delay for when you want the first reminder to be sent. This is the number of hours since the item was first added to a cart or the time since the last reminder (if sending more than one reminder)
Count: The number of reminders you want to send (capped to a maximum of 3)
Click Save Changes when done
Customising the abandoned cart email
The email that is sent to remind a person they have left items in their basket can be customised. To do so, simply click the Customise Email button and then edit the email with the description: “Sent to someone when they abandon checkout prior to completing payment”
For a full guide on customising emails in eventrac, click here
FAQs
Can participants reply to an abandoned cart email?
Can participants reply to an abandoned cart email?
Yes, the default reply to email is the support email in your organisation settings.
If someone starts entering, abandons it, and then enters again, will they still be emailed?
If someone starts entering, abandons it, and then enters again, will they still be emailed?
The abandoned cart system is intelligent in that if it identifies an abandoned cart that has later been completed, the user will not be notified (since they have already completed their purchase). This relies on them either using the same user account or email. If they use a different email address, then we have no way of knowing this,s and they may receive a reminder for the original [incomplete] booking
How does the expiry time on a race affect abandoned cart reminders?
How does the expiry time on a race affect abandoned cart reminders?
The expiry time of your races dictates how long someone can reserve their booking for. We suggest that if your event does not sell out very quickly and/or is not close to selling out, you set this number to at least 1 day. If your expiry time is too short, it will impact the effectiveness of your abandoned cart reminders. For more information, please contact our support team